I designed the website with an obvious festive theme that includes newletter signup, latest news and a Christmas count down to help potiential customers realize how close Christmas really is. Prices and contact details were made prominent to encourage visitors to arrange their own purchase.
LF Design developed the website I oversaw the process. The content was keyword targeted at the various townships and suberbs this business delivers to. Having little competition, they rank first in searches for christmas tree in all these areas.
A content management system (CMS), Perch, was embedded for easy content updates. It is interesting to note that no matter how easy you can make it, not all clients will actually use a CMS. At least it is there for them and I wouldn't suggest building a website without one because it should be updated regularly.